The tobacco company traced the counterfeit product back through its distribution channel. It determined that the phoney product was being introduced at its giant distribution centres in the U.S. To protect its brand integrity, the tobacco company had to remove hundreds of thousands of packs of fake products from store shelves, costing the company millions in revenue. But the company still didn’t know which distribution centres were responsible for the crimes. A covert method of product authentication was required.

The company’s brand security advisor approached Eluceda for a covert, taggant-based solution that would enable inspectors to quickly and reliably pinpoint which distribution centres were targeted by the counterfeiters.

Eluceda MicroTagg™ provided a reliable, cost-effective solution.

The substrate BrandWatch provided was an extremely affordable solution since MicroTagg™ allows for detection at low dosage levels. Inspectors could rapidly move through the client’s giant distribution centres, scanning enormous quantities of products. Counterfeit products were identified, and the company and the U.S. government dealt with the problem of distribution centres efficiently. The brand security specialist was the hero.