All categories of beverage from tea & coffee to carbonated drinks and even bottled water suffer from illegal activities like counterfeiting & diversion. However, it is probably alcoholic beverages that are targetted the most, with Wines & Spirits particularly attractive to counterfeiters, due to the relatively high retail values involved. Whatever the challenge, category or geography, Eluceda has the experience of deploying Authentication Technologies using materials that have been proven across all packaging formats from caps and labels, to bottles and shrink sleeves.

Pharmaceutical products are amongst the most attractive for counterfeiters for a number of reasons, including relatively high unit prices, controlled availability and regulated supply chains. 

However, whether products are available over-the-counter ("OTC") or only by prescription, it is incumbant on Brand Owners to ensure Authenticity, not least because of the potential impact of fake medicines on the consumer and Eluceda has products to facilitate this - including technology that can authenticate the drugs themselves in-field.

Beauty products, including fragrances, skin moisturisers and other creams are disproportionately targeted by counterfeiters due to the premium prestigious brands carry - often seen as a cornerstone of the Luxury industry. 

Eluceda's wide range of on-product and - critically - in-product solutions uniquely places us to enable Brand Owners to comprehensively combat this activity globally.

As a rapidly growing market that has enjoyed double digit CAGR growth rates over recent years, the Health & Wellbeing market has become as attractive for counterfeiters as it is for the consumers that buy the actual products. Ranging from Vitamins & Minerals to the devices used to administer them, Eluceda's technologies are compatible with all primary & secondary packaging formats used, as well being able to supply solutions that can authenticate the products themselves.

No product, however day-to-day, is free from the threat of counterfeiting - including those produced for Household care (or "Homecare") such as laundry detergents and cleaning products. Hygiene, particularly surface hygiene, has never been more in focus than in 2020 due to the global pandemic, however as demand for these products surged so did unregulated production, with the associated risks of these materials not working. Eluceda's technologies provide the peace of mind to know that a product is genuine and active ingredients are present.

Increasing quantities of fake pesticides are being produced around the world, with the main-streaming of technology and legislative loopholes facilitating this. Not only do counterfeit pesticides harm revenues and brands, they also have the potential to damage the environment at scale. Whilst they might simply cause crops to fail, more worryingly, they often contain chemicals that are either banned or restricted due to the risks they pose to human health which can then enter the food chain. Eluecda technologies can identify fake from real in the field, literally!

With around 500 Billion cigarettes sold illegally in the global tobacco market annually and illicit trade now estimated to account for >11% of the global market, tobacco products are the single largest counterfeited item worldwide.  

Whether it's Cigarettes, "Other-Tobacco-Products" (OTP) like pipe/rolling tobacco or "Next Generation Products" (NGP) such as "Heat-no-Burn", Eluceda technologies can be deployed to differentiate genuine from copy in-field seamlessly.